business competition through

of their products. Besides that, consumer also have a
choice of what to buy and where to buy it from.
Mark-up
R=C+M
where R=retail price
C=cost price
M=mark-up
Conversion of mark-up per cent
R=C+M
1+%Mc=100%+%Mc
Mark-up per cent based on retail price
%mr=%Mc
____
1+%Mc
Mark-up per cent based on cost price
R=C+M
100%=1-%Mr+%Mr
Mark-up per cent based on cost price
%Mc=%Mr
____
1-%Mr
Markdown
MD=OP-NP
where MD=markdown
OP= old retail price
NP=new retail price
%MD=MD
___ x 100%
OP
Profit and lost
where M=mark-up
OE=overhead expenses
Breakeven price=cost price+operating price
The mark-up equation, retail price=cost + mark-up can be expressed as follows
retial price=cost+net profit+operating expenses
or
R=C+NP+OE